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    SUSTAERO® Secures Canadian Trademark Registration, Solidifying Brand Moat as it Advances Sustainable Aviation Fuel Commercialization

    Date:
    May 15, 2026
    Read Time:
    3
    min

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      [Burnaby, Canada, 2026 May 15]

      SUSTAERO today announced that the Canadian Intellectual Property Office (CIPO) has officially granted the registration of its corporate trademark, "SUSTAERO." Effective immediately, the company will transition to using the registered trademark symbol (®) across all corporate operations, commercial infrastructure, and digital assets.

      This milestone represents a critical advancement in SUSTAERO’s comprehensive Intellectual Property (IP) and Freedom to Operate (FTO) strategy. While the company continues to aggressively insulate its proprietary technology, including its advanced Syngas Optimization for Aviation Renewables (SOAR™) process, through separate patent and trade secret frameworks, the trademark registration legally secures the company’s brand identity nationwide.

      "Securing this registration is a small but vital step in building the commercial framework required to scale," said Keith Gillard, CEO of SUSTAERO. “As we advance through the development phase of Canada’s first billion-litre capacity wood-waste-to-SAF production capacity, establishing clear, nationwide ownership of our brand is crucial. It provides our investment partners, government stakeholders, and future aviation off-takers with the institutional certainty they expect from a bankable cleantech leader."

      In alignment with standard IP governance best practices, including frameworks championed by Canada’s Innovation Asset Collective (IAC), the registered trademark establishes an immediate legal deterrent against brand dilution. It ensures that as SUSTAERO commercializes its breakthrough TRL-9 wood gasification process, its market presence is fully protected from coast to coast to coast.

      The updated corporate branding will be integrated across all marketing materials, facility documentation, and partner portals over the coming days.

      About SUSTAERO®:

      SUSTAERO is building Canada’s first billion-litre wood waste to Sustainable Aviation Fuel capacity, driven by Fortune 100 leadership and its proprietary SOAR™ process, integrating the world’s only TRL-9 wood gasification technology. SUSTAERO’s SAF has the highest security of supply due to simple, sustainable, uninterruptible supply chains. Contact PR@SUSTAERO.ca.

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